With the expansion of its activities, Game Change Lab has evolved into Imacocollabo (General Incorporated Association). Takeo Inamura, Chairman of Game Change Lab, continues to serve Chairman of Imacocollabo.

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About the Game


Introduction of a card game “2030 SDGs”

2030 SDGs—Sustainable Development Goals—is a card game developed in Japan that takes players through a process to achieve the 17 goals of SDGs in our world between now and the year 2030.

How do we achieve the ambitious vision of SDGs, in a world where people and organizations have diverse values and divergent goals?
Through playing and then reflecting on the process, this card game helps us to discover what sustainable development is and to experientially learn the elements that are essential in order to create change in the real world.


Features of 2030 SDGs
-A card game that simulates how the world will be in 2030.-Players playfully and intuitively learn difficult-to-grasp concepts such as systems thinking-Playing this game turns “massive, hard-to-relate-to topics” topics into “familiar close-to-home topics”-This game can be finished within 90 minutes including reading the directions, giving plenty of time to reflect on the process afterwards

-From 5 to 100 players can play with one kit—with multiple kits, up to 500 players can participate at once


※ The Sustainable Development Goals (SDGs), officially known as Transforming our world: the 2030 Agenda for Sustainable Development, are an intergovernmental set of aspiration Goals, adopted at the United Nations Sustainable Development Summit in September, 2015. The SDGs consist of 17 large goals and 169 concrete targets for achieving those goals.

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